Working closely with the creative team at Studio X, our task was to create a visual experience that intrinsically interpreted the flavor of the new Del Valle Lemonade.
THE PROCESS
Coca-Cola’s goal of incorporating new technologies into the process allowed us to add tools to the workflow, mixing AI image with matte painting, AI video with tracking, compositing, and 3D.
THE RESULT
These visuals capture the essence of the new lemonade experience, transporting us to unique, refreshing, and vibrant moments.
THE RESULT
Through high-energy editing, crisp colors, and immersive sound design, we evoke pure emotion and irresistible desire.
On Screen Experience
Lemonade
More than 2000 images and 3000 videos generated. 20 final renders including master, lifts and size adaptations.
Medio: Social Media, TVC
Agency/CLIENT: STUDO X _ DEL VALLE
Services: AI IMAGES AND VIDEO, MATTE PAINTING, ILlustration, Animation, TRACKING, 3D, Compositing, SOUND DESIGN, Visual Content Direction.