Del Valle, in collaboration with Studio X, asked us to create two visual experiences about the intrinsic freshness of their new lemonade.
THE PROCESS
Coca-Cola’s goal of incorporating new technologies into the process allowed us to add tools to the workflow, mixing AI image with matte painting, AI video with tracking, compositing, and 3D.
On Screen Experience
Intrinsec
2 VFX created using multiple techniques. 10 final renders in 5 different format adaptations.
Medio: Social Media, TVC
Agency/CLIENT: DEL VALLE _ LEMONADE
Services: AI IMAGE AND VIDEO, MATTE PAINTING, TRACKING, 3D Animation, MOTION GRAPHICS, Compositing, SOUND DESIGN, Visual Content Direction.